What can a website do for my business?

The Web has enormous potential for businesses.

It is an immediate medium with global reach and can greatly enhance the profile of your business and products through a range of visual and multimedia features.

It can generate additional revenue directly and indirectly, some of which may be from completely new markets.

It is an excellent marketing tool that provides enormously valuable consumer information that can be used to properly target your chosen market. This information can be analysed in a variety of different ways, providing detailed pictures of your prospects.

It provides a means to inform your customers about new services, products and promotions.

See also: Why do I need a website?

How will people find my website?

People find your website in a number of ways:

• By knowing or correctly guessing your web address (domain name)
• Using a search engine or directory
• Clicking a link to your site from another site
• Advertising
• By referral: word-of-mouth, email, etc
• Find you by accident while online ('surfing')

Thus, traditional marketing methods need to be combined with specific online methods to make your site as 'visible' as possible to your target audience.