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Business Web Development
Every business
today needs a well designed website: an 'online' presence to enhance
their 'offline' business. As a business that is serious about the
modern marketplace, you will need a solution that meets all your
online requirements, giving you the website your business demands*.
Digital Media
Developments will work closely with you throughout to provide professional
online solutions tailor-made for your business: from concept to
creation to marketing.
We provide a
fully professional service that covers every aspect of Web development,
including domain name registration, hosting, maintenance and marketing,
enabling your business to achieve a successful presence on the Web.
Design
To be effective,
a website must be properly designed from the very beginning. As
the 'face' of your business online it must embody the right qualities:
from the overall look and feel to professional-quality graphics.
Our professional
graphic design team will work closely with you to create a unique
and powerful impression with an immediate, memorable impact. Its
combination of design, images, colour and layout will create
a site
that perfectly captures the nature and qualities of your business
for your online presence. Our sites are quick to download, search
engine-friendly, easy to navigate and carefully structured.
Content
Content is unquestionably
the most important part of any site, and should reflect what users
mainly want from a website: detailed information about your products
and services, and any other relevant useful information.
A website is
not the same as a brochure or prospectus and its content must be
written in a way that suits how people actually view websites. It
must be broken down into appropriate sections, written concisely
and informatively, use the right type of language, and employ good
marketing form to attract people to use your site and services.
Another key
factor in ensuring the success of your website is to incorporate
what are known as 'keywords' into the text of your site. These
are strategically placed to ensure users at search
engines and directories will be presented with your site
when they search for your area of business. We undergo extensive
keyword research to ensure the best keywords are incorporated
into your site.
We work closely
with all our clients in order to develop highly successful, targeted
content.
* For an excellent
overview of how to get your business involved in the new economy,
see the guidelines
offered by the government's National
Office for the Information Economy (NOIE).
For case studies
of Australian SMEs who have undertaken eCommerce, see the report
commissioned by NOIE from Ernst & Young. For case studies of
Western Australian businesses who have taken up eCommerce, see
the government's
Western
Australian eCommerce Centre site.
For a local
case study, see this account from Mandurah Florist.
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